Fiber Sales | Meeting Talking Points

01

The Headlines — Last 7 Days

May 7 – 13, 2026 • Combined Performance

Google Ads

87

$15.03 CPA

$1,308 spent

Meta Ads (V1+V2)

279

$27.06 CPL

$7,548 spent

All Platforms

366

$24.19 CPL

$8,856 total

✓

52 leads per day average across all platforms.

Consistent daily volume all week. Sunday was the strongest day at 15 Google conversions.

✓

Google is the efficiency king at $15.03 CPA — nearly half the cost of Meta.

Phone Promo Search #2 is the best campaign in the entire account: 27 conversions at $9.97 CPA.

02

Google Ads 7-Day Breakdown

May 7 – 13 • $1,308 spent • 87 conversions

Spend

$1,308

Clicks

449

Conversions

87

CPA

$15.03

Impressions

9,614

CTR

4.67%

Campaign	Spend	Clicks	Conv	CPA
AIA \| PMax #2	$550	197	44	$12.58
Phone Promo \| PMax	$280	97	16	$17.14
Phone Promo \| Search #2	$269	97	27	$9.97
Phone Promo \| Search \| LEAD FORM	$140	43	0	—
AIA \| Search \| LEAD FORM	$69	15	0	—
TOTAL	$1,308	449	87	$15.03

!

Lead Form campaigns: $209 spent, 0 conversions.

Both Phone Promo Lead Form ($140) and AIA Lead Form ($69) had 58 clicks with zero form fills. The lead form experience has friction — pause or rework?

✓

Phone Promo Search #2 is the star: $9.97 CPA.

27 conversions at under $10 each. This campaign deserves more budget if available.

03

Meta V1 Fiber Sales — 7-Day

May 7 – 13 • $5,327 spent • 194 leads

Spend

$5,327

Clicks

2,288

Leads

194

CPL

$27.46

Campaign	Spend	Clicks	Leads	CPL
Internet Air Business - Dynamic	$3,354	1,573	127	$26.41
Michael Test - Dynamic	$1,556	568	48	$32.42
AIA Test	$416	147	19	$21.87
TOTAL	$5,327	2,288	194	$27.46

★

AIA Test is the hidden gem: $21.87 CPL — cheapest lead source on Meta.

Only $416 in spend but delivering leads 20% cheaper than the main campaign. Worth scaling up.

04

Meta V2 Fiber Connect — 7-Day

May 7 – 13 • $2,221 spent • 85 leads

Spend

$2,221

Clicks

1,187

Leads

85

CPL

$26.13

Campaign	Spend	Clicks	Leads	CPL
Cell Phone Promo	$1,713	816	69	$24.83
Internet Air Business V2	$508	371	16	$31.75
TOTAL	$2,221	1,187	85	$26.13

✓

Cell Phone Promo driving 69 leads at $24.83 CPL.

Massive video engagement (5,257 video views). The creative is resonating.

05

Week-over-Week Comparison

Week 1 (Apr 30 – May 6) vs Week 2 (May 7 – 13)

Google Ads

Spend

$1,275

$1,308

+2.6%

Clicks

685

449

↓ 34.5%

Conversions

109

87

↓ 20.2%

CPA

$11.70

$15.03

↑ 28.5%

Meta V1

Spend

$5,208

$5,327

+2.3%

Leads

202

194

↓ 4.0%

CPL

$25.78

$27.46

↑ 6.5%

Meta V2

Spend

$2,681

$2,221

↓ 17.2%

Leads

102

85

↓ 16.7%

CPL

$26.29

$26.13

↓ 0.6%

⚠

Google CPA went up 28.5% ($11.70 → $15.03) while spend stayed flat.

May 9 had only 6 conversions (worst day in window) pulling the average up. Not alarming yet — could be day-of-week variance.

✓

Meta V2 improved efficiency — CPL went DOWN while spending 17% less.

The algorithm is being more selective. $26.13 CPL on lower spend = better quality at lower cost.

★

Meta V1 CPL crept up 6.5% ($25.78 → $27.46) but volume held steady.

Normal fluctuation range, not a red flag. AIA Test at $21.87 is keeping the average healthy.

06

14-Day Combined Overview

Apr 30 – May 13, 2026 • Full two-week window

Google Ads

196

$13.18 CPA

$2,583 spent

Meta V1 + V2

583

$26.47 CPL

$15,438 spent

All Platforms

779

$23.13 CPL

$18,021 total

✓

779 leads in 14 days. 56 per day average. $23.13 blended CPL.

Strong sustained volume across both weeks. Google at $13.18 CPA is exceptional efficiency.

★

Google Ads delivers at half the cost of Meta ($13 vs $26 CPL).

Phone Promo Search #2 is the 14-day MVP: 62 conversions at $9.16 CPA. AIA PMax #2 is the volume machine: 88 conversions at $11.84.

!

Lead Form campaigns burned $421 for 1 conversion over 14 days.

109 clicks across both Lead Form campaigns with practically zero forms filled. The lead form experience needs to be paused or completely overhauled.

07

Google Ads 14-Day Detail

Apr 30 – May 13 • $2,583 spent • 196 conversions

Campaign	Spend	Clicks	Conv	CPA
AIA \| PMax #2	$1,041	401	88	$11.84
Phone Promo \| Search #2	$568	200	62	$9.16
Phone Promo \| PMax	$554	424	45	$12.31
Phone Promo \| Search \| LEAD FORM	$277	84	1	$276.52
AIA \| Search \| LEAD FORM	$144	25	0	—
TOTAL	$2,583	1,134	196	$13.18

08

Meta V1 + V2 14-Day Detail

Apr 30 – May 13 • $15,438 combined • 583 leads

Meta V1 — Fiber Sales

Campaign	Spend	Leads	CPL
Internet Air Business - Dynamic	$6,629	258	$25.70
Michael Test - Dynamic	$3,197	105	$30.44
AIA Test	$709	33	$21.48
V1 TOTAL	$10,535	396	$26.60

Meta V2 — Fiber Connect

Campaign	Spend	Leads	CPL
Cell Phone Promo	$3,419	130	$26.30
Internet Air Business V2	$1,483	57	$26.02
V2 TOTAL	$4,903	187	$26.22

09

Work Completed — Last 14 Days

19 tasks completed across ads, CRM, content, and automations

Ads & Campaigns

G

New AIA content added to Meta V1 account

G

New AIA content added to Meta V2 account

G

APU domain violation resolved for instantfibertoday.com

Content & Creative

C

3 new AIA designs created

C

New SMS messages and image messages created

C

Higgesfield video designs created

CRM & Automations

A

AI chatbot scheduling flow implemented

A

Follow-up email and workflow created for consultation booking

A

Lead-source dropdown field created in Zoho CRM

Separates agent-created leads from marketing automation leads for clearer attribution.

A

Commission adjustments: Ethian → Carlos, Yolanda raised to 40%

A

GHL email sending unblocked

A

Phone number CSV exported and cross-referenced with Zoho

Reporting

R

Meeting decks created for both weeks

10

Key Decisions for This Meeting

5 items that need a decision or discussion

⚠ Decision 1: Pause the Lead Form Campaigns?

$421 spent across 14 days with only 1 conversion. 109 clicks and practically zero form fills. The data strongly suggests pausing both Phone Promo Lead Form and AIA Lead Form — unless there's a strategic reason to keep testing.

▲ Decision 2: Scale AIA Test on Meta V1?

$21.48 CPL is the cheapest across all Meta campaigns. Currently only $416/week in spend. If budget allows, pushing more into this campaign could bring the overall Meta CPL down significantly.

▲ Decision 3: Increase Budget on Phone Promo Search #2?

62 conversions at $9.16 CPA over 14 days — best efficiency in the entire account by far. This is the #1 campaign to scale if there's budget flexibility.

🔎 Decision 4: Address the Google WoW Conversion Dip?

Conversions dropped 20% week-over-week (109 → 87) while spend stayed flat. CPA went from $11.70 to $15.03. Did the targeting changes on May 13 address this, or do we need further optimization?

📊 Decision 5: AI Chatbot Performance Review

The scheduling flow is now live with a follow-up email/SMS drip. What's the booking rate so far? Worth reviewing the data to decide if we scale or iterate on the flow.

Fiber Sales — Talking Points